Set up a Smart Shopping campaign
Promote your products to the shoppers who are looking for what you offer on Google—whether they’re at home, on mobile, or in-store.
1. Verify and claim your website
Create a Merchant Center account, then claim and verify your website.
2. Upload your products
Once you’re set up on Merchant Center, upload your product data so shoppers can see your product details, like the product image, price and availability.
3. Create your campaign
Link your Merchant Center and Google Ads accounts. Set up conversion tracking and a remarketing list to start your first Smart Shopping campaign.
Today’s shoppers are always on, shopping across platforms and devices, online and offline, seamlessly. Smart Shopping campaigns help you put your products in front of the shoppers who are looking for what you offer on Google—whether they’re at home, on mobile, or in the store. The best part? You only pay when they click.