nopCommerce has a variety of features for marketing campaigns:
Reward Points System
The reward points program allows you to offer points earned on the money spent at your store. A customer can then redeem the points for additional products at your store.
Related products
Displaying related products is a great tool to upsell while customers browse a product page or before they check out.
Discounts and coupons
The discount amount can either be a fixed value or a percent off, e.g. $10.00 off or 20% off. You can specify a start date and an end date when a coupon is valid. Discounts can be assigned to products, entire categories, shipping, order totals, and more. They can also be assigned to specific customer roles. nopCommerce supports quantity discounts (tier prices), “N times only” and “N times per customer” discounts, and other various discount requirements (e.g. “Has one of these products in the cart” or “Spent XX amount”).
Newsletter and emails
Sending newsletters to customers is a great way to let them know about your products and upcoming sales. They sent out to inform your audience of the latest news, tips, or updates about your products or company. nopCommerce has rich built-in functionality to manage email campaigns.
Content
nopCommerce supports news, blog, forums, polls, and custom pages (topics).
Gift cards
Gift card functionality is something that every merchant needs, no matter if running an online or offline business. nopCommerce supports two types of gift cards: gift cards delivered via e-mail (virtual) and classic gift cards sent via post (physical).
Product reviews and ratings
Product reviews are one of the best forms of marketing. Asking for feedback on products gives customers a voice, and at the same time lets potential customers know what other people think about your products. nopCommerce also supports the review helpfulness feature (“Was this review helpful to you?”).
Product comparison sites
nopCommerce is fully integrated with all major product feeds – Google Shopping, PriceGrabber and Yahoo Shopping, and become.com
Affiliate program
Affiliate marketing is a type of performance-based marketing in which a store owner rewards one or more affiliates for each visitor or customer brought by the affiliate”s own marketing efforts.
Additional extensions
In addition to out-of-the-box features, you can find many other marketing tools on our marketplace such as, product export to Facebook, SMS notifications to shoppers, etc.
